white classicOur Story

We believe that when we take care of our home, it takes care of us. That’s why we make premium quality sheets, towels, robes, rugs and all things soft and wonderful.

Home is everything to me. I created White Classic to bring more comfort to your world through premium, accessible essentials.

Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn’t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity. I launched White Classic in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we’ve expanded into many areas of the home and sell in several brick-and-mortar stores across the U.S. – starting with our hometown of Brooklyn, New York.

We’ve created a loyal community dedicated to comfort, both online and off. And we’re committed to providing you with exceptional everyday essentials that make you feel at home.

- Peter Kohn, Founder and CEO

OurQuality Promise

We Know Quality Is Essential

Each one of our products is made from the finest fabrics and materials. By selling directly to you, we’re able to bring more comfort to your world through premium products at affordable prices. Because self- care is a luxury that everyone should be able to enjoy.

Most of all, we believe a little love goes a long way. Welcome to our comfy community.

WhyWhite Classic

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Long Lasting